Awok.com rolls out its expansion plans

As the e-commerce battle in the Middle East heats up, and mergers and acquisitions become an integral part of the landscape, Dubai-based online retailer awok.com is slowly, but carefully planning a regional rollout.
The e-commerce in the MENA is becoming competitive and aggressive with US-based internet retailer Amazon.com buying Souq.com; Jadopado.com being acquired by a technology fund led by billionaire Mohamed Alabbar; and $1bn noon.com set to launch.
The competition is not unsettling for Ulugbek Yuldashev, the founder and chief executive of awok.com. With more than 3 million registered users — 75 percent of whom are repeat customers — and more than a million products delivered every month in the UAE, he is confident of regional success.
The company released its beta version for Saudi Arabia in April 2017.
“After having launched the beta version, we noticed a huge growth in customer numbers, which is increasing three to four folds on a week-on-week basis,” he tells Arabian Business in an exclusive interview.
A full-scale operation is most likely to start before the end of the year, he says.
As for the other four GCC nations [Bahrain, Oman, Kuwait and Qatar], the company will begin operation with a cross-border delivery service.
“We will be operating with a cross-border delivery service in the first year, and then see if a local presence is required or not,” says the 33-year-old Kyrgyzstan entrepreneur.

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